This unit orients learners to the strategic stakes, promises, and pitfalls of agent-powered technologies in marketing. Students will explore common misconceptions and mental models, weigh costs versus benefits, and practice a decision framework that prepares them to select and justify the right next moves in later units.
Learning Objectives
- Analyze the strategic risks and opportunities of adopting agent-powered tools in marketing by identifying at least three potential customer, operational, and ethical impacts
- Evaluate common misconceptions and limiting mental models about AI in marketing by contrasting additive versus transformational approaches and citing evidence from case examples
- Apply a structured decision framework to prioritize marketing initiatives that balance benefit, cost, and organizational readiness, producing an initial implementation roadmap
- Demonstrate the ability to communicate a recommended AI-driven marketing choice to stakeholders by articulating trade-offs, expected outcomes, and measurable success criteria
Curriculum
- 1 Section
- 13 Lessons
- 30 hours
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- Unit 1 — Foundations of AI-Driven Marketing13
- 1.1Notes20 mins
- 1.2The Stakes Are Worse Than You Think20 mins
- 1.3You’re Thinking About AI All Wrong20 mins
- 1.4It’s Not Your Fault20 mins
- 1.5The Promise of Transformation20 mins
- 1.6The Choice Before You20 mins
- 1.7Notes20 mins
- 1.8The Seductive Promise of More20 mins
- 1.9The Costs of Addition20 mins
- 1.10Mental Models That Keep Marketers Trapped20 mins
- 1.11Ripping the Band-Aid Off20 mins
- 1.12Making the Right Next Move20 mins
- 1.13Notes20 mins
Instructor
Free
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