AI Across Media and Society

This unit examines how generative AI and immersive technologies reshape media, entertainment, health, education, and urban consumer behavior, with a focus on marketing implications, trust, and ethics. Students investigate AI-driven storytelling, personalization from quantified-self data, and the social debates around adoption to prepare for designing responsible, data-informed marketing strategies in subsequent units.

Learning Objectives

• Analyze how AI-enabled media and immersive technologies (text-to-video, deepfakes, AR, gaming) change consumer touchpoints and brand messaging, and assess resulting risks to consumer trust and reputation.
• Evaluate ethical, privacy, and regulatory considerations when leveraging personal and health-related AI data (quantified self, medical imaging, AI health bots) for marketing, and recommend concrete transparency and compliance safeguards.
• Apply data-driven segmentation and engagement tactics using insights from gaming, sports, AR wearables, and urbanization trends to design a targeted marketing concept for Gen Alpha or urban consumers with measurable KPIs.
• Demonstrate critical thinking and persuasive communication by debating AI adoption in education and healthcare and producing an evidence-based plan for responsible AI integration into future marketing campaigns.