AI-Driven Markets and Careers

This unit examines how demographic, social, and technological shifts reshape consumer behavior, communities, and marketing opportunities. Students explore the impacts of AI and agent-based automation on occupations and marketing functions, and develop practical strategies and career plans to operate in an AI-enhanced marketplace.

Learning Objectives

• Analyze demographic, housing, and social trends (e.g., aging populations, communal living, loneliness, and online communities) to identify and justify at least three distinct consumer segments and associated marketing opportunities
• Evaluate the potential effects of AI and agent-based automation on specific white-collar roles and marketing functions by comparing impacts on customer service, creative services, legal/accounting, and software development
• Apply AI-enabled tools and community-building strategies to design a concise marketing concept (1–2 pages or a 5-slide presentation) that leverages chatbots, online communities, or agent services for a selected consumer segment
• Demonstrate career readiness by creating a personal development plan that outlines measurable steps to achieve technical sufficiency, initiative, collaboration, and resilience for working in an AI-enhanced marketing environment