Marketing in the Age of AI

This unit examines the ethical, economic, and marketplace consequences of widespread AI adoption for marketing, retail, and financial services aimed at Generation Alpha. Students synthesize prior technical and creative competencies to evaluate AI-driven business models, consumer finance trends, and societal risks, and to design responsible marketing strategies.

Learning Objectives

• Analyze ethical, legal, and societal implications of AI (including bias, deepfakes, privacy, job displacement, and AGI concerns) and their effects on consumer trust and marketing decision-making.
• Evaluate emerging AI-driven commerce and engagement models (creator economies, AI buying agents, membership/subscription services, and AI-accelerated retail) to identify opportunities and risks for marketing strategies targeting Generation Alpha.
• Apply insights about Generation Alpha financial behaviors and payment innovations (YOLO spending, personal investing trends, wealth transfer, and new payment rails) to develop targeted marketing and product-positioning recommendations for financial and retail services.
• Demonstrate the ability to design a responsible, standards-compliant marketing campaign that incorporates sustainability, equity, data protection, misinformation mitigation, and contingency planning for economic disruption.