Platform Setup, Content, and Analytics

This unit develops learners’ skills to set up and brand business profiles across major social networks, create platform-appropriate content, and integrate channels such as live streaming and e-newsletters. Students will also learn to select analytics tools, establish KPIs, measure advertising ROI, apply content/policy best practices, and prepare data-driven recommendations for future campaign execution.

Learning Objectives

• Analyze cross-platform metrics and insights to identify audience segments, engagement trends, and three actionable recommendations aligned to established KPIs
• Apply platform-specific account setup and branding best practices to create or optimize business profiles and features (e.g., pages, product/showcase pages, live-stream settings) on at least three major social networks
• Demonstrate content creation and distribution skills by producing and optimizing a short-form multimedia asset (image, video, or podcast excerpt) with platform-appropriate captions, search phrases, and scheduling for targeted channels
• Evaluate advertising performance and analytics packages to calculate ad ROI, compare metrics across platforms, and produce a brief data-driven campaign performance recommendation