AI-Driven Innovation and Marketing

This unit examines how artificial intelligence is transforming marketing, innovation, and business performance through practical use cases, prompting strategies, and emerging trends. Students explore advantages, ethical considerations, and methods for intelligent AI adoption to prepare for applying AI solutions in later units.

Learning Objectives

• Analyze the evolution of marketing and innovation by identifying key AI-driven methods, trends, and powerful business use cases presented in the unit
• Evaluate the potential impacts of AI on organizational performance and the bottom line by comparing advantages, efficiencies, and risks across industries
• Apply prompting techniques and innovation methods to develop a concise AI-enabled solution concept or workflow that addresses a specific business or marketing problem
• Design an implementation outline that demonstrates ethical, diverse, and forward-looking considerations for responsible AI adoption, including mitigation strategies for potential challenges