This unit explores how entrepreneurs identify, secure, and manage the resources needed to launch and grow digital ventures, drawing on case interviews and chapters focused on resource types and strategies. It builds on foundational business concepts from earlier units and prepares students to create resource plans and address legal/ethical issues in the capstone business plan unit.
Learning Objectives
- Analyze categories of business resources (financial, human, physical, digital/intellectual) and assess their relative importance for a digital venture using unit case studies and readings
- Apply resource-allocation and prioritization strategies to develop a 12-week resource plan for a startup concept that includes budget estimates, talent needs, and digital asset management
- Demonstrate how creative entrepreneurs (e.g., Cozomo de’ Medici and Micah Johnson) leverage networks, personal brand, and alternative financing models by producing a comparative case brief
- Evaluate legal, ethical, and sustainability considerations related to acquiring and managing resources (including intellectual property and digital assets) and recommend mitigation strategies
Curriculum
- 1 Section
- 5 Lessons
- 30 hours
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- Unit 3 — Managing Entrepreneurial Resources5
Instructor
Free
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