This unit introduces the history, governance, and core concepts of value management and situates artificial intelligence as a catalyst for scalable business outcomes. Students build foundational skills in assessing business value, mapping customer lifecycles, and designing AI-enabled strategies that prepare them for applied analysis and project work in subsequent units.
Learning Objectives
- Analyze the historical evolution of value management and modern corporate governance and evaluate their implications for capital investment decision criteria
- Apply value-management frameworks to quantify business value drivers and estimate potential revenue impacts toward targeted outcomes (e.g., modeling pathways to 8X revenue)
- Demonstrate mastery of the customer life cycle and current B2B marketing practices by mapping customer journeys and identifying at least three touchpoints where AI interventions can create measurable value
- Develop a high-level blueprint for AI-enabled value management in a B2B context that integrates governance, ethical considerations, and at least two actionable AI-driven marketing strategies
Curriculum
- 1 Section
- 11 Lessons
- 30 hours
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- Unit 1 — Foundations of AI-Driven Value Management11
- 1.1A Brief History of Value Management20 mins
- 1.2Modern Corporate Governance—Raising the Bar on Capital Investments20 mins
- 1.3Your Guide to Achieving 8X Company Revenue Outcomes20 mins
- 1.4Notes20 mins
- 1.5Understanding the Fundamentals of Business Value20 mins
- 1.6Understanding the Customer Life Cycle20 mins
- 1.7Notes20 mins
- 1.8The Game Changer: Artificial Intelligence20 mins
- 1.9Introducing a Blueprint for AI-Value Management20 mins
- 1.10Empowering B2B Marketing with AI-Enabled Value Management20 mins
- 1.11The Current State of B2B Marketing20 mins
Instructor
Free
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