Foundations of Business Management

This unit introduces core MBA essentials—management and leadership, entrepreneurship, basic finance and accounting, marketing fundamentals, operations, and risk management—framed for a global and technology-driven marketplace. It consolidates foundational business knowledge and prepares students to apply these concepts in subsequent units focused on strategy execution, venture development, and advanced financial planning.

Learning Objectives

• Analyze and compare management and leadership roles, motivational theories, and team development models to recommend practices that improve employee performance and team effectiveness
• Apply basic accounting and financial principles to interpret financial statements, manage cash flow, estimate funding needs, and construct a preliminary funding plan
• Evaluate market and global business opportunities by identifying target customers, assessing advertising and relationship-building strategies, and prioritizing international expansion options
• Develop and demonstrate practical entrepreneurship skills including risk assessment, negotiation strategies, hiring and retention plans, and appropriate disciplinary procedures