Product Roadmaps and Launch Strategy

This unit guides learners through translating market and competitive insights into actionable product roadmaps, launch plans, and marketing strategies while applying lean and in-depth planning techniques. Students will practice stakeholder alignment, launch execution, and post-launch monitoring to prepare products for shipping, iteration, or retirement and set up readiness for final-unit scaling and lifecycle decisions.

Learning Objectives

• Analyze competitive intelligence, customer feedback, and market data to produce a written market strategy and prioritize product features and roadmap milestones
• Apply lean and in-depth planning methods to create clear product feature descriptions, marketing plans, and both product and market strategy roadmaps
• Demonstrate stakeholder alignment and governance by using RACI/DACI frameworks, conducting customer visits, and coordinating development and sales teams to prepare and run product launches
• Evaluate launch readiness and post-launch performance by assessing product quality, funding risks, launch type, and success metrics to recommend shipping, iteration, or retirement actions