Advanced Prompting and Creative Applications

This unit focuses on advanced strategies for leveraging generative AI in creative and production workflows, emphasizing iterative prompting, meta-prompts, prompt sequencing, and multimodal content creation (text, visuals, logos, social media). Learners will practice verifying AI outputs, tailoring AI to stylistic goals, optimizing content for search and audience, and managing collaborative AI-human processes while mitigating common pitfalls.

Learning Objectives

• Analyze multi-step prompt sequences and past interactions to identify improvements for coherence, concision, and consistent style across multi-author and multimodal projects
• Apply iterative prompting techniques, meta-prompts, and prompt sequencing to generate, repurpose, and optimize text and visual assets (including logos, social posts, and long-form content) that meet specified tone, format, and SEO requirements
• Demonstrate methods for verifying AI-generated information, incorporating logic and reasoning, and reducing hallucinations by fact-checking, citing sources, and distinguishing fact from fiction
• Evaluate common prompting pitfalls, ethical considerations, and workflow limitations in generative AI projects and propose practical mitigations and collaborative practices for reliable, responsible output