This unit introduces learners to the blogosphere, niche selection, content creation, and the essential tools and practices required to launch and maintain a blog. Students will explore platforms, basic SEO and analytics, content formats, legal considerations, and an overview of monetization options to prepare for deeper strategy and implementation in subsequent units.
Learning Objectives
- Analyze the blogosphere and competitive landscape to identify viable niches, target audiences, and organizational purposes for blogging
- Apply platform selection and setup procedures to configure and launch a basic blog (including domain choice and core settings) using WordPress or Blogger
- Demonstrate content development and audience engagement skills by producing optimized posts that reflect a consistent voice, incorporate visual/multimedia elements, and use basic SEO and analytics practices
- Evaluate legal, ethical, and business considerations (including advertising, affiliate, sponsored content options, and when to seek internal or external assistance) to define realistic blogging goals and initial monetization approaches
Curriculum
- 1 Section
- 50 Lessons
- 30 hours
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- Unit 1 — Foundations of Blogging50
- 1.1Getting to Know the Blogosphere20 mins
- 1.2Choosing a Topic20 mins
- 1.3Launching Your Blog Quickly20 mins
- 1.4Avoiding Blogging Don’ts20 mins
- 1.5Determining What Makes a Niche Blog20 mins
- 1.6Finding Your Focus and Keeping It20 mins
- 1.7Determining Your Niche Blogging Goals20 mins
- 1.8Creating Content20 mins
- 1.9Revealing Why Organizations Blog20 mins
- 1.10Researching the Competition20 mins
- 1.11Knowing When You Need Outside — or Inside — Help20 mins
- 1.12Discovering the Types of Corporate and Non-Profit Blog Posts20 mins
- 1.13Learning Rules and Laws20 mins
- 1.14Getting Familiar with How Blogging Applications Work20 mins
- 1.15Determining Your Goals and Needs20 mins
- 1.16Finding Out What WordPress Is20 mins
- 1.17Discovering Blogger20 mins
- 1.18Understanding SEO Basics20 mins
- 1.19Making Sense of Web Analytics20 mins
- 1.20Asking the Question with Quora20 mins
- 1.21Collecting Your Content Components20 mins
- 1.22Writing Well20 mins
- 1.23Responding to Comments20 mins
- 1.24Defining Social Networking20 mins
- 1.25Sharing Content by Email20 mins
- 1.26Understanding Guest Blogging20 mins
- 1.27Determining Your Goals20 mins
- 1.28Understanding the Different Types of Advertising20 mins
- 1.29Understanding Affiliate Marketing20 mins
- 1.30Discovering Sponsored Content20 mins
- 1.31Defining Social Commerce20 mins
- 1.32Choosing to Sell Direct Ads20 mins
- 1.33Requesting Payment for Guest Blogging Services20 mins
- 1.34Understanding the Importance of Visual Content20 mins
- 1.35Benefits of Creating Video Content20 mins
- 1.36Understanding How Social Media Amplifies Your Blog20 mins
- 1.37Getting the Scoop on Podcasts20 mins
- 1.38Finding and Reading Blogs20 mins
- 1.39Finding Your Voice20 mins
- 1.40Choosing a Domain Name20 mins
- 1.41Providing Attribution20 mins
- 1.42Visiting Niche Blogs20 mins
- 1.43Generating Traffic and Capturing an Audience20 mins
- 1.44Identifying Niches That Might Work for You20 mins
- 1.45Branding Your Blog20 mins
- 1.46Finding Companies That Do It Right20 mins
- 1.47Understanding Your Readers and Delivering Content They Want20 mins
- 1.48Knowing the Skills to Look for When Hiring a Blogger20 mins
- 1.49Turning a Business Blog into a Direct Sales Tool20 mins
- 1.50Responding to Negative Comments and Attacks20 mins
Instructor
Free
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