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Foundations of Blogging
Curriculum
1 Section
50 Lessons
30 hours
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Unit 1 — Foundations of Blogging
50
1.1
Getting to Know the Blogosphere
20 mins
1.2
Choosing a Topic
20 mins
1.3
Launching Your Blog Quickly
20 mins
1.4
Avoiding Blogging Don’ts
20 mins
1.5
Determining What Makes a Niche Blog
20 mins
1.6
Finding Your Focus and Keeping It
20 mins
1.7
Determining Your Niche Blogging Goals
20 mins
1.8
Creating Content
20 mins
1.9
Revealing Why Organizations Blog
20 mins
1.10
Researching the Competition
20 mins
1.11
Knowing When You Need Outside — or Inside — Help
20 mins
1.12
Discovering the Types of Corporate and Non-Profit Blog Posts
20 mins
1.13
Learning Rules and Laws
20 mins
1.14
Getting Familiar with How Blogging Applications Work
20 mins
1.15
Determining Your Goals and Needs
20 mins
1.16
Finding Out What WordPress Is
20 mins
1.17
Discovering Blogger
20 mins
1.18
Understanding SEO Basics
20 mins
1.19
Making Sense of Web Analytics
20 mins
1.20
Asking the Question with Quora
20 mins
1.21
Collecting Your Content Components
20 mins
1.22
Writing Well
20 mins
1.23
Responding to Comments
20 mins
1.24
Defining Social Networking
20 mins
1.25
Sharing Content by Email
20 mins
1.26
Understanding Guest Blogging
20 mins
1.27
Determining Your Goals
20 mins
1.28
Understanding the Different Types of Advertising
20 mins
1.29
Understanding Affiliate Marketing
20 mins
1.30
Discovering Sponsored Content
20 mins
1.31
Defining Social Commerce
20 mins
1.32
Choosing to Sell Direct Ads
20 mins
1.33
Requesting Payment for Guest Blogging Services
20 mins
1.34
Understanding the Importance of Visual Content
20 mins
1.35
Benefits of Creating Video Content
20 mins
1.36
Understanding How Social Media Amplifies Your Blog
20 mins
1.37
Getting the Scoop on Podcasts
20 mins
1.38
Finding and Reading Blogs
20 mins
1.39
Finding Your Voice
20 mins
1.40
Choosing a Domain Name
20 mins
1.41
Providing Attribution
20 mins
1.42
Visiting Niche Blogs
20 mins
1.43
Generating Traffic and Capturing an Audience
20 mins
1.44
Identifying Niches That Might Work for You
20 mins
1.45
Branding Your Blog
20 mins
1.46
Finding Companies That Do It Right
20 mins
1.47
Understanding Your Readers and Delivering Content They Want
20 mins
1.48
Knowing the Skills to Look for When Hiring a Blogger
20 mins
1.49
Turning a Business Blog into a Direct Sales Tool
20 mins
1.50
Responding to Negative Comments and Attacks
20 mins
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