AI-Powered Sales Execution

This capstone unit integrates AI-driven prospecting, targeted messaging, content creation, and simulated closing to move learners from strategy to execution. Students will design and evaluate multichannel outreach sequences, train and constrain AI assistants, and measure business outcomes using predictive scoring and stakeholder success criteria.

Learning Objectives

• Analyze prospect datasets and AI-generated predictive lead scores to prioritize follow-up by justifying ranking decisions and demonstrating at least one prioritized outreach plan
• Apply AI-enabled content creation and targeted messaging techniques to produce a multichannel prospecting sequence (email, social, and phone) that adapts tone and content for distinct stakeholder personas
• Demonstrate consultative questioning, objection handling, multithreading, and closing tactics within an AI sales simulator and virtual closing assistant by completing role-play scenarios that meet predefined success criteria
• Evaluate AI tools, guardrails, and measurable business outcomes by configuring a virtual assistant, documenting ‘what not to do’ rules, and producing a dashboard of KPIs tied to revenue or conversion metrics