Social Media Distribution and Analytics

This unit focuses on advanced distribution, advertising, community management, and measurement strategies across major social networks. Students will learn platform-specific tactics, integrate analytics to monitor performance and ROI, and adapt strategic plans based on metrics and real-world testing.

Learning Objectives

• Analyze social media performance using platform insights, hashtag tracking, engagement rates, follower ratios, and acquisition analytics to identify trends and measure content success across X, Facebook, Instagram, Pinterest, YouTube, and Snapchat
• Apply platform-specific distribution and advertising tactics—including posting cadence, live features, geomarketing, targeted ads, and bookmarking/guest posting techniques—to optimize reach and engagement for campaign goals
• Evaluate return on investment by calculating hard and soft costs, conversions, and comparative metrics versus other online marketing channels to recommend budget and strategy adjustments
• Demonstrate the ability to integrate analytics tools (Google acquisition analytics, search ranking monitoring) with community-building practices (Facebook Groups, invites, guest blogging) to implement, monitor, and report on a strategic social media marketing plan