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Social Media Distribution and Analytics
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51 Lessons
30 hours
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Unit 4 — Social Media Distribution and Analytics
51
1.1
Submitting to Bookmarking Services
20 mins
1.2
Guest Blogging to Grow Awareness and Expertise
20 mins
1.3
Sharing Your Content with the Public
20 mins
1.4
Knowing Quality Is More Important than Quantity
20 mins
1.5
Searching on X
20 mins
1.6
Understanding Your Facebook Administrative Functions
20 mins
1.7
Bringing Your Community into the Mix
20 mins
1.8
Using Tools for Pinterest Marketing
20 mins
1.9
Using Instagram Stories
20 mins
1.10
Selecting Social Networks by Activity Type
20 mins
1.11
Advertising on Pinterest
20 mins
1.12
Integrating Google’s Acquisition Analytics
20 mins
1.13
Comparing Hard and Soft Costs versus Income
20 mins
1.14
Using the Hashtag as a Measurement Mechanism
20 mins
1.15
Juxtaposing Social Media Metrics with Other Online Marketing
20 mins
1.16
Adjusting to Reality
20 mins
1.17
Developing a Strategic Social Media Marketing Plan
20 mins
1.18
Determining Return on Investment
20 mins
1.19
Keeping Your Ear to the Social Ground
20 mins
1.20
Monitoring Your Search Engine Ranking
20 mins
1.21
Submitting to Social News Services
20 mins
1.22
Measuring the Success of Your Content Strategy
20 mins
1.23
Filtering Search Results
20 mins
1.24
Filling Out What You’re About
20 mins
1.25
Making Connections with Facebook Groups
20 mins
1.26
Going Live with Instagram Live
20 mins
1.27
Finding Yourself in the Real World with Geomarketing
20 mins
1.28
Advertising on YouTube (and Google)
20 mins
1.29
Calculating the X Follower-to-Following Ratio
20 mins
1.30
Contrasting Word-of-Web with Word-of-Mouth
20 mins
1.31
Measuring the Buzz by Type of Service
20 mins
1.32
Using Application-Specific Bookmarks
20 mins
1.33
Posting like a Pro
20 mins
1.34
Using a Custom Username for Your Page
20 mins
1.35
Learning through Insights
20 mins
1.36
Spacing Out with X
20 mins
1.37
Advertising on Snapchat
20 mins
1.38
Timing Your Submissions
20 mins
1.39
Sharing on X
20 mins
1.40
Inviting People to Join Your Community
20 mins
1.41
Finding Your Business on Facebook
20 mins
1.42
Advertising on TikTok
20 mins
1.43
Encouraging Others to Bookmark or Rate Your Site
20 mins
1.44
Following the X Rules of Etiquette
20 mins
1.45
Liking Other Brands
20 mins
1.46
Making Real Connections in Meetup
20 mins
1.47
Interfacing with Influencers
20 mins
1.48
Using Social Media Buttons
20 mins
1.49
Creating Facebook Events
20 mins
1.50
Making Deals on Social Media
20 mins
1.51
Setting Terms for Your Coupon Campaign
20 mins
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