LinkedIn Foundations for Social Selling

This unit introduces learners to LinkedIn as a strategic sales platform and builds foundational skills for filling a sales pipeline through social selling, warm outreach, and personal branding. Students will learn to use free LinkedIn tools, evaluate and craft effective connection strategies, and begin developing profile and content elements that establish trust and increase visibility.

Learning Objectives

• Analyze LinkedIn’s role within a modern B2B sales ecosystem and differentiate inbound and outbound approaches for pipeline development.
• Apply free LinkedIn search, notification, and profile features to compile a prioritized list of target decision-makers and key influencers within an identified ideal customer profile (ICP).
• Demonstrate effective connection and initial outreach techniques by composing and evaluating at least five tailored LinkedIn invitations/messages that incorporate BTN methodology, reciprocity, and multi-threading principles.
• Evaluate and implement personal branding and content fundamentals by conducting a profile audit, revising headline/About ‘above the fold’ elements, and planning three magnetic post concepts using the Five S Framework.