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LinkedIn Foundations for Social Selling
Curriculum
1 Section
42 Lessons
30 hours
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Unit 1 — LinkedIn Foundations for Social Selling
42
1.1
Why LinkedIn, Why Now
20 mins
1.2
A Vibrant Sales Ecosystem
20 mins
1.3
This Is a “Fill Up the Pipeline” Book
20 mins
1.4
We Meet You Where You Are
20 mins
1.5
Fast
20 mins
1.6
Go Where the Money Is
20 mins
1.7
Inbound Leads
20 mins
1.8
LinkedIn Post Engagement
20 mins
1.9
LinkedIn Free Version Notifications and Manual Job Change Search
20 mins
1.10
Free Basic LinkedIn Search
20 mins
1.11
The Sledgehammer Approach Is Dead
20 mins
1.12
Warming Up the Cold Call
20 mins
1.13
The Good
20 mins
1.14
The Familiarity Threshold
20 mins
1.15
A Gradual Process
20 mins
1.16
Randomness Is the Enemy of Effectiveness
20 mins
1.17
Set Clear Objectives and Activity Goals
20 mins
1.18
It’s More Personal Than Email
20 mins
1.19
The BTN Methodology
20 mins
1.20
The Heart of It All
20 mins
1.21
Decision‐Makers and Key Influencers in Your ICP
20 mins
1.22
Get a List of Your Current Connections
20 mins
1.23
Opportunistic by Design
20 mins
1.24
Generic, Spammy, and Forgettable
20 mins
1.25
Build a Foundation of Trust One Brick at a Time
20 mins
1.26
Evaluate Each Invitation Carefully
20 mins
1.27
The Law of Reciprocity
20 mins
1.28
The Benefits of Multi‐threading
20 mins
1.29
Social Proximity at Work
20 mins
1.30
Look at Mutual Connections on Their Profile
20 mins
1.31
A Level Playing Field
20 mins
1.32
Start Your Personal Branding Journey with an Audit
20 mins
1.33
Grabbing Attention Above the Fold
20 mins
1.34
Step 7: Tell Your Story in the About Section
20 mins
1.35
People Don’t Like Change
20 mins
1.36
Selling in an Ocean of Sameness
20 mins
1.37
The Five S Framework
20 mins
1.38
Posting Original Content Gains More Visibility
20 mins
1.39
Be Aware and Know Your Space
20 mins
1.40
The Five Elements of Magnetic Content That Stops the Scroll
20 mins
1.41
The Two Algorithms at Play
20 mins
1.42
Practice the 10:1 Method
20 mins
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