This unit teaches students how to define and reach their Ideal Customer Profile (ICP) on LinkedIn through data analysis, advanced search techniques, and disciplined outreach sequencing. Students will optimize their profiles, craft effective connection messages, organize contacts, and establish time‑blocked routines to build consistent, long‑term sales relationships.
Learning Objectives
- Analyze LinkedIn analytics, engagement data, and closed‑lost deal information to identify at least three defining attributes of an Ideal Customer Profile (ICP) and segment prospects accordingly
- Apply Sales Navigator search filters and Boolean search techniques to construct targeted prospect lists that align with ICP criteria and surface prospects in a buying window
- Demonstrate the ability to design and execute a multi‑step LinkedIn outreach sequence (minimum three touchpoints), including tested connection request messages and a time‑blocked prospecting cadence
- Evaluate and optimize your LinkedIn presence and connection management by revising headline and About sections, saving profile backups, and implementing an organized system for cleaning and nurturing connections
Curriculum
- 1 Section
- 42 Lessons
- 30 hours
Expand all sectionsCollapse all sections
- Unit 2 — Targeted LinkedIn Prospecting and Branding42
- 1.1Slow20 mins
- 1.2Analyze Data Points to Identify Your ICP20 mins
- 1.3Closed‐Lost Deals20 mins
- 1.4People Who Visit Your Profile20 mins
- 1.5Sales Navigator Search Filters20 mins
- 1.6Break Through the Noise with Sequencing20 mins
- 1.7Prospecting Lubrication20 mins
- 1.8The Bad20 mins
- 1.9Creating Fans Is a Slow Process20 mins
- 1.10Playing the Long Game20 mins
- 1.11Slow Prospecting on LinkedIn Is Hard Work20 mins
- 1.12Focus Your Plan on Targeted ICP Prospects20 mins
- 1.13Time Blocking for Consistency20 mins
- 1.14Why Doing “Just a Little Bit” Matters More Than You Think20 mins
- 1.15Be a Strategic and Targeted Networker20 mins
- 1.16Existing Customers20 mins
- 1.17Organize and Clean Your LinkedIn Connections20 mins
- 1.18Engineering Serendipity20 mins
- 1.19How to Write Effective Connection Request Messages That Get Accepted20 mins
- 1.20It’s Okay to Say No20 mins
- 1.21Play the Long Game and Be Consistent20 mins
- 1.22Relationship Explorer20 mins
- 1.23A New Level Playing Field20 mins
- 1.24Use LinkedIn Search and Filters20 mins
- 1.25Virtual First Impressions20 mins
- 1.26Step 1: Save Your Profile Before Editing20 mins
- 1.27About Section Examples and AI Prompts20 mins
- 1.28Emotional Baggage20 mins
- 1.29People Buy You20 mins
- 1.30A Steady Drumbeat of Credibility20 mins
- 1.31This Is Hard Work20 mins
- 1.32Tap into the Right Sources20 mins
- 1.33Creative Inspiration Is All Around You20 mins
- 1.34Know What You Want to Be Found For20 mins
- 1.35Avoid the Post and Ghost20 mins
- 1.36Running Fast and Slow20 mins
- 1.37Develop Your ICP20 mins
- 1.38Prospects in a Buying Window20 mins
- 1.39Boolean Search20 mins
- 1.40Key Elements of Effective Sequences20 mins
- 1.41Visiting Your Prospect’s Profile20 mins
- 1.42Do It Right or Don’t Play20 mins
Instructor
Free
Leave a Reply