This unit examines the key types of resources entrepreneurs use—human, financial, physical, and informational—and strategies for acquiring, allocating, and leveraging them. Students apply textbook concepts and analyze profiles of entrepreneurs (Jesse Pollak and Zeneca) to develop practical resource plans that prepare them for subsequent units on business planning and operations.
Learning Objectives
- Analyze business resources (human, financial, physical, informational) and classify examples of each in the context of a small venture
- Apply concepts from Chapters 3 and 8 to create a resource acquisition and allocation plan that includes prioritized expenditures and a basic implementation timeline for a hypothetical startup
- Demonstrate effective use of digital and community resources by drafting a one-page strategy to leverage online tools, networks, and data for market research and operational support
- Evaluate case studies of Jesse Pollak and Zeneca to identify and justify at least three best-practice lessons for managing limited resources in early-stage businesses
Curriculum
- 1 Section
- 5 Lessons
- 30 hours
Expand all sectionsCollapse all sections
Instructor
Free
Leave a Reply