Foundations of Feasibility & Planning
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This unit introduces students to core entrepreneurship skills needed to evaluate business ideas and create an initial plan. Learners will assess market opportunity, assemble a one-page business model, and apply basic legal and accounting concepts to determine early viability and operational needs, preparing them for deeper financial and operational development in subsequent units.
Learning Objectives
- Analyze the feasibility of a business idea by conducting primary and secondary market research, identifying target customers, and measuring market growth and industry attractiveness
- Construct a one-page business model and outline the essential components of a startup business plan, including value proposition, revenue streams, location options (home-based, storefront, franchise) and initial marketing approaches
- Apply basic accounting and financial concepts by preparing a simple projected income statement and cash flow overview and identifying common early funding sources and sole proprietor tax/reporting obligations
- Evaluate organizational and legal startup options by comparing business classifications and franchise structures and recommending initial operational practices for branding, customer retention, staffing, and delegation
Curriculum
- 1 Section
- 44 Lessons
- 30 hours
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- Unit 1 — Foundations of Feasibility & Planning44
- 1.1Getting an Overview of Feasibility Analysis20 mins
- 1.2Recognizing the Power of a Good Idea20 mins
- 1.3Identifying Who Needs a Business Model20 mins
- 1.4Gauging the Target Market20 mins
- 1.5Understanding What a Franchise Is20 mins
- 1.6Selling Yourself on the Importance of Business Planning20 mins
- 1.7Starting with a Plan20 mins
- 1.8Surveying Your Options for Locale20 mins
- 1.9Looking at the Basics of Home-Based Business20 mins
- 1.10Feng Shui-ing Your Website20 mins
- 1.11Introducing the Legal Business Classifications20 mins
- 1.12Bookkeepers: The Record Keepers of the Business World20 mins
- 1.13Presenting Typical Income Statements20 mins
- 1.14Expanding the Accounting Equation20 mins
- 1.15Meeting the Statement of Cash Flows20 mins
- 1.16Getting in the Right Frame of Mind20 mins
- 1.17Tax Reporting for Sole Proprietors20 mins
- 1.18Starting with a Clear Job Description20 mins
- 1.19Knowing Where You’re Going20 mins
- 1.20Understanding Socially Responsible Practices20 mins
- 1.21Weighing the Benefits and Drawbacks of Workplace Technology20 mins
- 1.22Delegating: The Manager’s Best Tool20 mins
- 1.23Knowing Yourself, Knowing Your Customer20 mins
- 1.24Measuring the Growth Rate of Your Market20 mins
- 1.25Making First Impressions20 mins
- 1.26Recognizing What Brands Are and What They Do20 mins
- 1.27Starting with Good Objectives20 mins
- 1.28Using Facebook for Engagement That Builds Sales20 mins
- 1.29Understanding Why Employee Development Is Important20 mins
- 1.30Retaining Your Customer Base20 mins
- 1.31Recognizing Growth Stages20 mins
- 1.32Understanding Your Industry20 mins
- 1.33Brainstorming New Business Ideas20 mins
- 1.34Assessing Common Aspects of All Business Models20 mins
- 1.35Determining Industry Attractiveness20 mins
- 1.36Recognizing the Importance of Brands in Franchising20 mins
- 1.37Breaking Down the Pieces of a Business Plan20 mins
- 1.38Tapping Friends and Family20 mins
- 1.39Locating Your Franchise’s Habitat20 mins
- 1.40Examining the Good News and the Bad20 mins
- 1.41Creating Content That Attracts Customers20 mins
- 1.42Going It Alone: The Sole Proprietorship20 mins
- 1.43Wading through Basic Bookkeeping Lingo20 mins
- 1.44Taking Care of Housekeeping Details20 mins
Instructor
Free
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