Business Case and Development Execution

This unit guides learners through turning validated product ideas into funded, resourced, and organized development efforts. Students will create business cases, organize cross-functional teams and partners, manage risks and metrics, and prepare prototypes and communication plans to move products from concept into Phase 3 development.

Learning Objectives

• Analyze customer needs and technology capabilities to define product types and align proposed offerings with brand strategy and target markets
• Develop a comprehensive business case (including financial projections, resource plans, risk assessments, and go/no-go criteria) to support Phase 2 decision making
• Evaluate team structures, partner arrangements, globalization risks, and IT/communication requirements to organize effective cross-functional development efforts
• Apply testing protocols and performance metrics to validate prototypes with customer feedback and document results to inform the Phase 3 development plan