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BMA: Project, Product & Operations
Business Case and Development Execution
Curriculum
1 Section
21 Lessons
30 hours
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Unit 3 — Business Case and Development Execution
21
1.1
Connecting Technology Capabilities to Products and Markets
20 mins
1.2
Managing Your Business to Achieve Your NPD Goals
20 mins
1.3
Phase 2: The Business Case Phase
20 mins
1.4
Leading Cross-Functional Teams
20 mins
1.5
Resourcing New Product Projects in the Development Pipeline
20 mins
1.6
For Reviewers: Knowing When and How to Say No
20 mins
1.7
Double-Checking the Details
20 mins
1.8
Booting Up IT to Organize Your Corporation’s Innovations
20 mins
1.9
Recognizing (And Avoiding) the Risks of Globalization
20 mins
1.10
Structuring the Business Partner Relationship
20 mins
1.11
Testing Products in Customers’ Hands
20 mins
1.12
Ten (Divided by Two) Metrics to Make Sure Your NPD Efforts Are Paying Off
20 mins
1.13
Playing Your Part in Product Development
20 mins
1.14
Defining the Types of New Products
20 mins
1.15
Fitting Your New Product Lines with Your Brand
20 mins
1.16
The Final Push
20 mins
1.17
Using Your Knowledge of the Customer to Inspire Solutions
20 mins
1.18
Developing or Finding the Necessary Technology
20 mins
1.19
Uniting Your NPD Efforts with an Internal Communication Plan
20 mins
1.20
Phase 3: The Development Phase
20 mins
1.21
Taking the “Cross” Out of Cross-Functional Teams
20 mins
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