Metaverse Business and Experience Design

This unit explores commercial and experiential applications of the metaverse, including platform selection, monetization, product positioning, hardware matching, logistics, and data-driven operations. Students build on foundational technical and ethical concepts to design and evaluate go-to-metaverse plans and prepare for implementation and career roles in immersive technologies.

Learning Objectives

• Analyze and compare major metaverse platforms and brand case studies (e.g., Decentraland, The Sandbox, Gucci, Hyundai) to recommend the best platform for a given business or educational goal
• Apply monetization, pricing, and product-positioning strategies to create a go-to-metaverse plan for a simulated product, event, or service
• Evaluate headset, peripheral, and accessory options to match hardware solutions to target experiences (gaming, work, fitness, entertainment) and user requirements
• Demonstrate an integrated deployment plan that addresses logistics, technical challenges, data collection practices, and the team/job roles required to launch and sustain a metaverse initiative