Design, Test, and Measure UX

This unit teaches students how to adapt interaction and visual design for specific channels, validate designs through structured testing, and use data to iterate and maintain relevance. Building on foundational research and UX principles from earlier units, students will create channel-appropriate prototypes, run usability tests, and interpret metrics to inform design decisions in preparation for capstone synthesis.

Learning Objectives

• Analyze channel-specific constraints and user contexts (e.g., mobile, web, voice, kiosk) to determine appropriate interaction patterns and content strategies
• Apply visual design principles—typography, hierarchy, color, spacing, grids, and accessibility guidelines—to produce high-fidelity prototypes tailored to a target channel
• Demonstrate usability testing techniques by planning, conducting, and reporting on moderated or unmoderated tests, synthesizing qualitative findings into prioritized design recommendations
• Evaluate UX performance using quantitative and qualitative measures (e.g., success rate, time-on-task, SUS, conversion metrics, analytics) and recommend iterative improvements aligned with user and business goals