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BMA: Project, Product & Operations
Advanced Launch Strategy and Roadmaps
Curriculum
1 Section
24 Lessons
30 hours
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Unit 4 — Advanced Launch Strategy and Roadmaps
24
1.1
Reinventing the Wheel
20 mins
1.2
Crunching the Numbers with Financial Forecasting
20 mins
1.3
Creating a Product Launch Plan
20 mins
1.4
Changing Course: Making Adjustments
20 mins
1.5
Underestimating the Required Marketing Exposure
20 mins
1.6
Visionary Road Maps
20 mins
1.7
Avoiding Seeking Help
20 mins
1.8
Validating the Plan against Your Launch Goals
20 mins
1.9
Driving Customers to Buy Your Competitor’s Products
20 mins
1.10
Competitive, Market, and Technology Trends Road Map
20 mins
1.11
Digging In and Refusing to Compromise, Ever
20 mins
1.12
Announcing Too Early
20 mins
1.13
Technology Road Maps
20 mins
1.14
Never Visiting Customers
20 mins
1.15
Not Having a Dedicated Product Review and Public Relations Program
20 mins
1.16
Technology across Products Road Map
20 mins
1.17
Not Owning the Whole Product
20 mins
1.18
Delaying Communication
20 mins
1.19
Platform Road Maps
20 mins
1.20
Adopting Agile but Losing Overall Business Focus
20 mins
1.21
Considering International Markets as an Afterthought
20 mins
1.22
Matrix Product Road Maps
20 mins
1.23
Being a Product Janitor Rather Than a Product Manager
20 mins
1.24
Multiple Product Line Road Maps
20 mins
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