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AI-Driven Customer Personalization
Curriculum
1 Section
21 Lessons
30 hours
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Unit 2 — AI-Driven Customer Personalization
21
1.1
Other Types of Data from Third Parties
20 mins
1.2
Data Quality for Internal and External Data
20 mins
1.3
What If Your Customers Aren’t Consumers?
20 mins
1.4
AI and Customer Data
20 mins
1.5
The Ethics of Customer Data
20 mins
1.6
What to Personalize?
20 mins
1.7
Benefits of Personalization
20 mins
1.8
Previous Approaches to Personalization
20 mins
1.9
Contemporary AI-Based Approaches to Personalization
20 mins
1.10
Personalization Model Types
20 mins
1.11
Contextual Factors in Personalization
20 mins
1.12
A Successful Personalization Example at Starbucks
20 mins
1.13
The Models Are the Easy Part
20 mins
1.14
Generative AI and Personalization
20 mins
1.15
How Much Personalization Is Too Much?
20 mins
1.16
Generative AI to the Rescue
20 mins
1.17
Boosting Customer Satisfaction
20 mins
1.18
Improving Customer Experience with Automated Message Routing
20 mins
1.19
Real-World Examples
20 mins
1.20
Agent Support
20 mins
1.21
From Translation to Interpretation
20 mins
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