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AI-Powered Marketing Systems and Personalization
Curriculum
1 Section
32 Lessons
30 hours
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Unit 3 — AI-Powered Marketing Systems and Personalization
32
1.1
Examining Real-Time Localization and Translation Solutions
20 mins
1.2
Inspecting Amazon Ads
20 mins
1.3
AI-Powered E-mail and SMS Marketing Tools
20 mins
1.4
Unlocking the Deeper Value of Personalization with Generative AI
20 mins
1.5
Integrating Marketing with the Rest of the Enterprise
20 mins
1.6
Fighting Bias in Data and Results
20 mins
1.7
Relying Only on AI for Creative Briefs
20 mins
1.8
Cognitive AI Systems for Deep Insights
20 mins
1.9
Machine Learning and Expert Systems Emerge
20 mins
1.10
Giving Marketing an AI Boost
20 mins
1.11
Adopting a Strategic Framework for Entering the AI Era
20 mins
1.12
Understanding Data via Manual and Automated Systems
20 mins
1.13
Exploring Reinforcement Learning
20 mins
1.14
Unpacking Sentiment Analysis
20 mins
1.15
Understanding Filtering in AI
20 mins
1.16
Introducing Major Consumer-Facing Generative AI Models
20 mins
1.17
Refining, Validating, and Enhancing Segmentation Models
20 mins
1.18
Turning Lead Scoring and LTV Insights into Dynamic Pricing
20 mins
1.19
Deciding on AI Ideation Tools to Use
20 mins
1.20
Refining and Iterating Strong Prompts
20 mins
1.21
Fine-Tuning Creativity with AI Tools and Techniques
20 mins
1.22
Maximizing Your SEO Efforts
20 mins
1.23
Taking Stock of TikTok Advertising
20 mins
1.24
Making Personalization Operational with AI
20 mins
1.25
Organizing for the Future
20 mins
1.26
Protecting Copyright and Intellectual Property
20 mins
1.27
Bypassing Human Creativity
20 mins
1.28
AI-Driven Virtual Reality Experiences
20 mins
1.29
An AI Winter Sets In
20 mins
1.30
Optimizing Sales with AI
20 mins
1.31
Preparing the Data for Use by AI Algorithms and Models
20 mins
1.32
Mastering Sequences and Time Series
20 mins
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