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BMA: AI Strategy & Digital Transformation
Behavioral Modeling, Forecasting, and Adoption
Curriculum
1 Section
14 Lessons
30 hours
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Unit 3 — Behavioral Modeling, Forecasting, and Adoption
14
1.1
The Power and Nuances of Recommendation Models
20 mins
1.2
Leveraging Propensity Models for Targeted Campaigns
20 mins
1.3
Personalized Pricing: Influencing Behaviors and Financial Outcomes
20 mins
1.4
Forecasting: Understanding the Dynamics of Demand
20 mins
1.5
The Power of Forecasting and Optimization
20 mins
1.6
Conclusion
20 mins
1.7
Only a Wet Baby Likes Change: Loss Aversion + Status Quo Bias
20 mins
1.8
It Gets Better! Commitment Device, Peer Effect, and Sunk Cost Fallacy
20 mins
1.9
Conclusion
20 mins
1.10
Enablers of Success
20 mins
1.11
Communication and Intellectual Diversity
20 mins
1.12
Building Trust, Experimentation, and Adoption
20 mins
1.13
Interpretation Layers
20 mins
1.14
The Power of Experimentation
20 mins
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