FRAMEWORK
ACADEMY
Courses
Log In
Join Free
Home
Courses
Marketing
Channels, Messaging, and Budgets
Curriculum
1 Section
41 Lessons
30 hours
Expand all sections
Collapse all sections
Unit 2 — Channels, Messaging, and Budgets
41
1.1
Sorting Out the TV Shows
20 mins
1.2
Focusing on Streaming Options
20 mins
1.3
Knowing What Not to Do
20 mins
1.4
Tapping into Social Media
20 mins
1.5
Recognizing the New World of AI
20 mins
1.6
Examining the Effectiveness of Buzz Marketing
20 mins
1.7
Setting a Budget and Figuring the Cost
20 mins
1.8
React to Current News and Events
20 mins
1.9
Developing a Crisis Management Plan
20 mins
1.10
Making Media Impressions
20 mins
1.11
PR Is Necessary Only in a Crisis
20 mins
1.12
Know Your Reader
20 mins
1.13
Stonewall
20 mins
1.14
Addressing the Relationship between PR and the Media
20 mins
1.15
Devising Winning PR Concepts: The Four Essential Elements
20 mins
1.16
Integrating PR with the Rest of Your Business
20 mins
1.17
Finding Other Ways to Turn on the Light Bulb
20 mins
1.18
Spotlighting the Product
20 mins
1.19
Posting Content: How Often Is Key
20 mins
1.20
Using a Press Release Checklist
20 mins
1.21
Making the Initial Contact
20 mins
1.22
Utilizing Visual Aids
20 mins
1.23
Pitching to the Media
20 mins
1.24
Targeting a Specific Show for Your PR Campaign
20 mins
1.25
Looking At Livestreaming
20 mins
1.26
Catching an Editor’s Eye
20 mins
1.27
Crafting Brand Identity across Other Forms of New Media
20 mins
1.28
Exploring the Future with Web3
20 mins
1.29
Boning Up on Basic Buzz Techniques
20 mins
1.30
Controlling Event Costs
20 mins
1.31
Look for an Opening
20 mins
1.32
Examining the Art of the Apology
20 mins
1.33
Using Key Message Points
20 mins
1.34
PR Is about Your Contacts and Who You Know
20 mins
1.35
Nail Down What You Want to Say
20 mins
1.36
Procrastinate
20 mins
1.37
Publicity Plus: Exploring the Many Components of PR
20 mins
1.38
Sharpening Ideas to Form Creative Promotions
20 mins
1.39
Setting Up the PR Command and Control Center
20 mins
1.40
Staging a Contest
20 mins
1.41
Using Digital Newsletters as a Marketing Tool
20 mins
This content is protected, please
login
and
enroll
in the course to view this content!
S
Ask SIERA
YOUR DIGITAL ASSISTANT
×
Modal title
Main Content