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Content Strategy and Platform Optimization
Curriculum
1 Section
51 Lessons
30 hours
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Unit 3 — Content Strategy and Platform Optimization
51
1.1
Creating Your Content
20 mins
1.2
Assessing the Involvement of Your Target Audience
20 mins
1.3
Selecting Social Networks by Vertical Industry Sector
20 mins
1.4
Turning Up New Prospects with Tumblr
20 mins
1.5
Integrating Social Media with Press Releases
20 mins
1.6
Advertising on X
20 mins
1.7
Reviewing Analytical Options for Social Media
20 mins
1.8
Understanding Podcast Metrics
20 mins
1.9
Using Third-Party X Analytics Applications
20 mins
1.10
Exploring the Insights Dashboard
20 mins
1.11
Integrating Social Media with Web Metrics
20 mins
1.12
Diagnosing Problems with Social Media Campaigns
20 mins
1.13
Understanding the Cons of Social Media
20 mins
1.14
Tracking Leads
20 mins
1.15
Conducting Other Types of Market Research Online
20 mins
1.16
Staying on the Right Side of the Law
20 mins
1.17
Snipping Ugly URLs
20 mins
1.18
Maximizing Metatag Muscle
20 mins
1.19
Optimizing Specific Social Media Platforms
20 mins
1.20
Researching a Social Bookmark and Social News Campaign
20 mins
1.21
Making Your Content Stand Out
20 mins
1.22
Using Social Media Platforms for Online Content
20 mins
1.23
Executing Your Content Strategy
20 mins
1.24
Researching Other Brands on X
20 mins
1.25
Responding to Posts
20 mins
1.26
Embedding Posts
20 mins
1.27
Making the Most of Your Facebook Page
20 mins
1.28
Sharing and Being Shared
20 mins
1.29
Brainstorming Ideas for Live Videos
20 mins
1.30
Using LinkedIn Messages
20 mins
1.31
Building Your Pinterest Community
20 mins
1.32
Using Hashtags in Your Instagram Posts
20 mins
1.33
Selling on TikTok Shop
20 mins
1.34
Publishing Your Content
20 mins
1.35
Choosing Social Sites Strategically
20 mins
1.36
Selecting Social Networks by Demographics
20 mins
1.37
Promoting Video with Vimeo
20 mins
1.38
Integrating Social Media with Your Website
20 mins
1.39
Advertising on LinkedIn
20 mins
1.40
Getting Started with Google Analytics
20 mins
1.41
Measuring Your Results from Pinterest
20 mins
1.42
Tracking Account Activity with the Notifications Tab
20 mins
1.43
Using Advertising Metrics to Compare Social Media with Other Types of Marketing
20 mins
1.44
Fixing Problems
20 mins
1.45
Integrating Social Media into Your Overall Marketing Effort
20 mins
1.46
Understanding Other Common Business Metrics
20 mins
1.47
Setting Up Your Social Media Marketing Plan
20 mins
1.48
Protecting Your Brand Reputation
20 mins
1.49
Using E-Commerce Tools for Social Sites
20 mins
1.50
Optimizing Your Site and Content for Search Engines
20 mins
1.51
Gaining Traction on Google with Social Media
20 mins
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