Customer 360 Data Architecture and Governance

This unit examines the technical and organizational components required to build a Customer 360 capability, including data types, cloud and warehouse architectures, platform elements, and privacy expectations. Learners will connect customer personalization needs to architectural choices, governance requirements, and implementation planning to prepare for platform deployment and analytics work in the final unit.

Learning Objectives

• Analyze common customer frustrations and expectations about personalization and translate them into concrete data requirements and platform feature needs
• Analyze and diagram a Customer 360 data cloud architecture and the role of enterprise data warehouses by mapping typical customer data types (including notes) to storage, processing, and integration components
• Apply privacy, control, and governance principles to evaluate data handling practices and propose configuration and access-control measures that meet customer expectations and regulatory constraints
• Demonstrate a phased implementation plan that integrates key Customer 360 platform elements, leadership approaches, success metrics, and steps to operationalize and hand off the solution