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Marketing
Customer 360 Foundations and Strategy
Curriculum
1 Section
10 Lessons
30 hours
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Unit 1 — Customer 360 Foundations and Strategy
10
1.1
BUILDING ON ITS GREATEST ASSET
20 mins
1.2
NOTE
20 mins
1.3
Customer 360 in Action: Some Common Tactics
20 mins
1.4
THE FIVE FORCES OF COMPETITIVE STRATEGY
20 mins
1.5
WHERE ARE ALL THE CUSTOMERS?
20 mins
1.6
THE SALESFORCE STORY
20 mins
1.7
EVOLUTION OF DATA TYPES
20 mins
1.8
CUSTOMER RELATIONSHIP MANAGEMENT
20 mins
1.9
VALUE WILL BE GENERATED BY GenAI
20 mins
1.10
FIRST, DREAM BIG …
20 mins
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