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Marketing
Digital Channels and Campaign Execution
Curriculum
1 Section
61 Lessons
30 hours
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Unit 2 — Digital Channels and Campaign Execution
61
1.1
Utilizing Paid Media
20 mins
1.2
Targeting Search Queries
20 mins
1.3
Sharing the News
20 mins
1.4
Sending Broadcast and Follow-Up Emails
20 mins
1.5
Identifying the Primary Influencer Platforms
20 mins
1.6
Recognizing Influencer Types
20 mins
1.7
Upping Your Game: Creating an Influencer Contract
20 mins
1.8
Secret #2: Know Your Audience
20 mins
1.9
What If It All Goes Wrong?
20 mins
1.10
Deciding Which Type of Agency Is Right for You
20 mins
1.11
Branding with Facebook Pages
20 mins
1.12
Sharing Your Brand’s Story
20 mins
1.13
Measuring Your Ad’s ROI
20 mins
1.14
Promoting Your Facebook Presence Offline
20 mins
1.15
Using Your Instagram Account from your mobile
20 mins
1.16
Setting Up Your Live Stream
20 mins
1.17
Integrating Social Media with E-Newsletters
20 mins
1.18
Finding Out Who Is Talking about You on Twitter
20 mins
1.19
Promoting on YouTube
20 mins
1.20
Getting Started
20 mins
1.21
Creating and Personalizing Your TikTok Account
20 mins
1.22
Marketing Your Business through LinkedIn
20 mins
1.23
Reviewing Your Brand Status
20 mins
1.24
Looking Back at Your Digital Marketing Strategy
20 mins
1.25
Gauging Potential Opportunities
20 mins
1.26
Selecting Page Elements to Optimize
20 mins
1.27
Establishing Your Goals
20 mins
1.28
Deploying Interactive Content
20 mins
1.29
Discovering Your Brand
20 mins
1.30
Understanding the Three Major Types of Campaigns
20 mins
1.31
Designing a Gated Offer
20 mins
1.32
Knowing You Aren’t Wasting Money
20 mins
1.33
Discovering the Internet of Things
20 mins
1.34
Avoiding Common Mistakes
20 mins
1.35
Defending Against Competitors
20 mins
1.36
Coaching Your Reps to Become Winners
20 mins
1.37
Considering How AI Is Transforming Digital Marketing
20 mins
1.38
Focusing on Customer Service with Chatbots
20 mins
1.39
Visualizing Your Sites
20 mins
1.40
Using Curation
20 mins
1.41
Executing Perfect Content Marketing
20 mins
1.42
Managing the Workflow
20 mins
1.43
Reaching through Technology
20 mins
1.44
Championing Earned Media
20 mins
1.45
Optimizing Your Assets for Specific Channels
20 mins
1.46
Benefiting from Social Bookmarks and News Services
20 mins
1.47
Building a Promotional Calendar
20 mins
1.48
Engaging Stellar Influencers
20 mins
1.49
Drilling Down to Influencer Categories
20 mins
1.50
Compensating Influencers Fairly
20 mins
1.51
Secret #3: Stay on Message
20 mins
1.52
One-Off Events versus Continuity Campaigns
20 mins
1.53
Examining the Components of a Facebook Page
20 mins
1.54
Creating Content That Sings
20 mins
1.55
Selling on Facebook
20 mins
1.56
Optimizing Your Page for Search Results
20 mins
1.57
Determining What Is Photo-Worthy for Your Brand
20 mins
1.58
Engaging with Your Community via Facebook Live
20 mins
1.59
Integrating Social Media with Press Releases
20 mins
1.60
Responding to Tweets
20 mins
1.61
Seeding a Viral Campaign
20 mins
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