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Foundations of AI in Marketing
Curriculum
1 Section
32 Lessons
30 hours
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Unit 1 — Foundations of AI in Marketing
32
1.1
Early Technological Advances
20 mins
1.2
Automating Customer Service
20 mins
1.3
Ready or Not: AI Is Your New Marketing Copilot
20 mins
1.4
Defining Data in the Context of AI
20 mins
1.5
Examining the Process of Machine Learning
20 mins
1.6
Demystifying the Backbone of NLP
20 mins
1.7
Understanding Predictive Analytics
20 mins
1.8
Changing the Game with Generative AI
20 mins
1.9
Exploring Behavioral Segmentation Elements
20 mins
1.10
Working Together: Three Core Concepts
20 mins
1.11
Getting the Scoop on Churn Modeling
20 mins
1.12
Engaging AI to Ideate on Behalf of Human Beings
20 mins
1.13
Reviewing Use Cases for Conversational Interfaces
20 mins
1.14
Trying Out an AI-Generated Where’s Waldo? Illustration
20 mins
1.15
Describing Search Generative Experiences (SGEs)
20 mins
1.16
Examining the Fundamentals of A/B Testing
20 mins
1.17
Exploiting AI for Localization and Translation
20 mins
1.18
Examining Google Performance Max
20 mins
1.19
Tracking E-mail and SMS Marketing
20 mins
1.20
Adapting Marketing to Meet Consumer Personalization Preferences
20 mins
1.21
Following Steps for Integrating AI into Your Business
20 mins
1.22
Operating Principles for Ethical AI
20 mins
1.23
Ignoring Qualitative Insights
20 mins
1.24
Quantum Computing–Aided AI
20 mins
1.25
Alan Turing and Machine Intelligence
20 mins
1.26
Enhancing Product and Technology with AI
20 mins
1.27
Watching AI Upend the Corporate World
20 mins
1.28
Choosing Data Collection Methods for Marketing with AI
20 mins
1.29
Understanding Neural Networks
20 mins
1.30
Elevating NLP with Machine Learning
20 mins
1.31
Putting AI Procedures into Practice
20 mins
1.32
Getting to Know GPT Models
20 mins
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