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BMA: AI Strategy & Digital Transformation
Foundations of Behavioral Data Science
Curriculum
1 Section
14 Lessons
30 hours
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Unit 1 — Foundations of Behavioral Data Science
14
1.1
Asking the Right Questions: Data, Intuition, and Strategy
20 mins
1.2
Simplifying the Complexity
20 mins
1.3
Connecting the Dots
20 mins
1.4
Uncovering Hidden Patterns: Models and Algorithms in Action
20 mins
1.5
Decoding Consumer Behavior: The Interplay of Psychology and Economics
20 mins
1.6
Empowering Behavioral Economics: The Synergy of Data Analytics, ML, and AI
20 mins
1.7
Crafting a Customer‐Centric Paradigm: The Fusion of Technology and Behavioral Insights
20 mins
1.8
History and Origins of Behavioral Economics
20 mins
1.9
Early Days
20 mins
1.10
Entering Mainstream Economics
20 mins
1.11
Current Research and Practical Applications
20 mins
1.12
Back to the Beginning
20 mins
1.13
Psychology of Decision‐Making
20 mins
1.14
Nudging
20 mins
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