Foundations of NeuroAI Marketing

This unit introduces neuroAI principles and consumer neuroscience as they apply to language models, sensory marketing, branding, and storytelling. Students examine historical LLM evolution, sensory-emotion frameworks, persona-driven targeting, and implicit branding techniques to prepare for applied design, testing, and ethical deployment in later units.

Learning Objectives

• Analyze the evolution, capabilities, and limitations of large language models and neuroAI methods to identify opportunities for consumer-facing marketing applications
• Apply neuroscience-informed sensory and affective frameworks (e.g., dopamine, scent, taste, visual rhythm) to create targeted consumer profiles and preliminary product/packaging concepts for defined demographics
• Demonstrate the ability to construct semantic brand identities and narrative prototypes that use novelty, ambiguity, and temporal framing to elicit desired emotional responses
• Evaluate ethical, social, and equity implications of using neuroAI-driven persuasive techniques and formulate responsible design guidelines for subsequent prototyping and testing