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Foundations of Public Relations
Curriculum
1 Section
42 Lessons
30 hours
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Unit 1 — Foundations of Public Relations
42
1.1
Recognizing Who Needs PR
20 mins
1.2
Pre-Planning Steps for a PR Plan
20 mins
1.3
Getting Professional Help
20 mins
1.4
Picking the PR Team
20 mins
1.5
Giving New Ideas a Chance
20 mins
1.6
Going Where the Cameras Are
20 mins
1.7
Meeting Internal Needs: Creating Internal Communications Channels
20 mins
1.8
Writing a Press Release That Gets Picked Up by Media
20 mins
1.9
Getting Exposure in Feature Articles
20 mins
1.10
Reaching Key Audiences through Public Speaking
20 mins
1.11
Compiling a Personal Contact List
20 mins
1.12
Meeting the Press
20 mins
1.13
Understanding TV and What Makes It Different
20 mins
1.14
Exploring New Media: What It Is and Why It’s Taking Over
20 mins
1.15
Cracking the Journalists’ Secret
20 mins
1.16
Interacting with Your Audiences: The Where and Why
20 mins
1.17
Looking At New and Emerging Technology
20 mins
1.18
Differentiating between Buzz Marketing and Viral Marketing
20 mins
1.19
Drawing Crowds and Gaining Publicity
20 mins
1.20
Remember the Importance of Timing
20 mins
1.21
Defining a PR Crisis
20 mins
1.22
Measuring by Advertising Equivalency
20 mins
1.23
PR Can Be Put on Pause
20 mins
1.24
Organize and Outline
20 mins
1.25
Lie or Mislead
20 mins
1.26
Associations
20 mins
1.27
Industry Publications
20 mins
1.28
Books
20 mins
1.29
Media Database, Monitoring, Analytics, and Distribution Services
20 mins
1.30
Newswires
20 mins
1.31
Beyond Stunts: Identifying the Real Value of PR
20 mins
1.32
Working Out the Plan Details
20 mins
1.33
Getting the Most out of Hired Help
20 mins
1.34
Defining the Scope of Your Authority
20 mins
1.35
Creating Profitable PR Programs
20 mins
1.36
Creating a Tie-in to a TV Show, Movie, or Web Series
20 mins
1.37
Updating Investors and Stakeholders
20 mins
1.38
Putting News in Your News Releases
20 mins
1.39
Selecting the Right Medium
20 mins
1.40
Preparing and Delivering Your Presentation
20 mins
1.41
Developing Targeted Media Lists
20 mins
1.42
Becoming Savvy with Interviews
20 mins
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