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Foundations of Social Media Strategy
Curriculum
1 Section
52 Lessons
30 hours
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Unit 1 — Foundations of Social Media Strategy
52
1.1
Making Your Social Debut
20 mins
1.2
Preparing to Calculate Return on Investment
20 mins
1.3
Locating Your Target Market Online
20 mins
1.4
Managing Your Social Media Schedule
20 mins
1.5
Keeping Track of the Social Media Scene
20 mins
1.6
Making the Statistical Case for SEO
20 mins
1.7
Placing Search Terms on Social Media
20 mins
1.8
Bookmarking Your Way to Traffic
20 mins
1.9
Introducing Content Marketing
20 mins
1.10
Building a Blog
20 mins
1.11
Determining Content Goals
20 mins
1.12
Creating an Editorial Calendar to Keep Content Flowing
20 mins
1.13
Deciding Whether X Is Right for You
20 mins
1.14
Finding the Right People to Follow
20 mins
1.15
Customizing Your X Profile Page
20 mins
1.16
Using X to Listen to Your Customers
20 mins
1.17
Understanding the Appeal of Brands on Facebook
20 mins
1.18
Creating a Facebook Content Strategy
20 mins
1.19
Reaching More Fans with Ads
20 mins
1.20
Understanding the Benefits of Live Streaming
20 mins
1.21
Exploring the Benefits of Using LinkedIn
20 mins
1.22
Exploring the Benefits of a LinkedIn Page
20 mins
1.23
Blogging on LinkedIn
20 mins
1.24
Understanding Pinterest
20 mins
1.25
Getting Started with a Snapchat Business Account
20 mins
1.26
Promoting Your Brand on Instagram
20 mins
1.27
Using TikTok for Brand Promotion
20 mins
1.28
Deciding if Video and Podcasts Are Right for You
20 mins
1.29
Reviewing Your Goals
20 mins
1.30
Making a Bigger Splash on a Smaller Site
20 mins
1.31
Deciding Whether to Invest Your Time
20 mins
1.32
Thinking Strategically about Social Media Integration
20 mins
1.33
Integrating Social Media with Paid Advertising
20 mins
1.34
Planning a Measurement Strategy
20 mins
1.35
Measuring the Effectiveness of Content Sharing with Standard Analytics
20 mins
1.36
Using X Analytics
20 mins
1.37
Monitoring Facebook and Instagram from Meta Business Suite
20 mins
1.38
Measuring LinkedIn Success
20 mins
1.39
Establishing Key Performance Indicators
20 mins
1.40
Using Metrics to Make Decisions
20 mins
1.41
Defining Social Media Marketing
20 mins
1.42
Accounting for Customers Acquired Online
20 mins
1.43
Segmenting Your B2C Market
20 mins
1.44
Building Your Social Media Marketing Dream Team
20 mins
1.45
Saving Time with Content-Distribution Tools
20 mins
1.46
Thinking Tactically and Practically
20 mins
1.47
Optimizing Blogs
20 mins
1.48
Sharing the News
20 mins
1.49
Determining the Best Content Platform for Your Needs
20 mins
1.50
Using Podcasts and Video on Your Blog or Website
20 mins
1.51
Putting a Strategy on Paper
20 mins
1.52
Finding the Right Mix between Evergreen and Timely Content
20 mins
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