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Integrated Digital Marketing Strategies
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30 hours
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Unit 4 — Integrated Digital Marketing Strategies
61
1.1
Creating a Scaling Plan
20 mins
1.2
Developing Success Measures for Your Brand
20 mins
1.3
Viewing Your Digital Marketing through the Campaign Lens
20 mins
1.4
Considering the Metaverse
20 mins
1.5
Creating Chatbots
20 mins
1.6
Viewing Aggregated Visual Content
20 mins
1.7
Creating a Framework for Achieving the Right Mix
20 mins
1.8
Submitting to Social News Services
20 mins
1.9
Getting More Clicks and Opens
20 mins
1.10
Influencing with Customer Advocacy
20 mins
1.11
Secret #6: You Get What You Measure
20 mins
1.12
Filling Out What You’re About
20 mins
1.13
Making Connections with Facebook Groups
20 mins
1.14
Checking Out Instagram Stories
20 mins
1.15
Sharing on Twitter
20 mins
1.16
Following on Pinterest
20 mins
1.17
Integrating TikTok into Your Funnel
20 mins
1.18
Outsourcing Responsibilities to Lighten Your Load
20 mins
1.19
Producing Engaging Branded Content
20 mins
1.20
Marketing in the Metaverse
20 mins
1.21
Powering Up Content Marketing with Artificial Intelligence
20 mins
1.22
Dealing with Live Video Content
20 mins
1.23
Using Application-Specific Bookmarks
20 mins
1.24
Ensuring Email Deliverability
20 mins
1.25
Enhancing Word of Mouth (WOM) with Advertising
20 mins
1.26
Using a Custom Username for Your Page
20 mins
1.27
Learning through Insights
20 mins
1.28
Getting Started
20 mins
1.29
Following the Twitter Rules of Etiquette
20 mins
1.30
Sharing on Pinterest
20 mins
1.31
Creating Content That Sells
20 mins
1.32
Getting Started with AI Advertising
20 mins
1.33
Producing the Right Content for Customers
20 mins
1.34
Extending Business News
20 mins
1.35
Timing Your Submissions
20 mins
1.36
Exploring Paid Influencer Programs
20 mins
1.37
Inviting People to Join Your Community
20 mins
1.38
Adding a Text Post
20 mins
1.39
Hosting a Tweet-Up
20 mins
1.40
Driving Traffic with Pinterest
20 mins
1.41
Discovering Data That Your Business Can Use
20 mins
1.42
Benefitting from AI in Advertising
20 mins
1.43
Getting Started Using AI for Content Marketing
20 mins
1.44
Offering Online Courses
20 mins
1.45
Encouraging Others to Bookmark or Rate Your Site
20 mins
1.46
Liking Other Brands
20 mins
1.47
Saving Your Story
20 mins
1.48
Reviewing Advertising Using AI
20 mins
1.49
Using AI Personalization to Reimagine the Customer Experience
20 mins
1.50
Managing Content Formats
20 mins
1.51
Using Social Media Buttons
20 mins
1.52
Creating Facebook Events
20 mins
1.53
Using Direct Messages to Send a Story
20 mins
1.54
Understanding Why Personalization Matters
20 mins
1.55
Determining the Best Content to Share
20 mins
1.56
Benefitting from AI Personalization
20 mins
1.57
Advertising Your Story
20 mins
1.58
Focusing on the Importance of Data
20 mins
1.59
Seeing How Brands Put AI Tools to Good Use
20 mins
1.60
Getting Started with Using AI-Driven Personalization
20 mins
1.61
Looking at Personalization Tools
20 mins
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