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BMA: Career, Entrepreneurship & Communication
Managing Finance, Marketing, and People
Curriculum
1 Section
44 Lessons
30 hours
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Unit 2 — Managing Finance, Marketing, and People
44
1.1
Presenting a Proper Balance Sheet
20 mins
1.2
Explaining the Variance between Cash Flow and Net Income
20 mins
1.3
Getting Down to Business
20 mins
1.4
Filing Tax Forms for Partnerships
20 mins
1.5
Defining the Characteristics of Desirable Candidates
20 mins
1.6
Identifying SMART Goals
20 mins
1.7
Developing a CSR Strategy for Implementation
20 mins
1.8
Using Technology to Your Advantage
20 mins
1.9
Debunking Myths about Delegation
20 mins
1.10
Finding Your Marketing Formula
20 mins
1.11
Responding to a Flat or Shrinking Market
20 mins
1.12
Auditing the Impressions Your Business Makes
20 mins
1.13
Building a Powerful Brand
20 mins
1.14
Developing Effective Marketing Communications
20 mins
1.15
Building Your Twitter Presence
20 mins
1.16
Getting Down to Employee Development
20 mins
1.17
Dealing with Dissatisfied Customers
20 mins
1.18
Resolving Human Resources Issues
20 mins
1.19
Researching an Industry
20 mins
1.20
Identifying Business Opportunities
20 mins
1.21
Understanding Business Models in Their Simplest Form
20 mins
1.22
Looking for Niche Attractiveness
20 mins
1.23
Identifying the Three Types of Franchising
20 mins
1.24
Setting Out Your Planning Objectives
20 mins
1.25
Finding an Angel
20 mins
1.26
Looking at Protected Areas, Exclusive Areas, and Encroachment Policies
20 mins
1.27
Taking the Home-Based Business Quiz
20 mins
1.28
Nip and Tuck: Establishing a Visual Identity
20 mins
1.29
Choosing a Partner: The Partnership
20 mins
1.30
Pedaling through the Accounting Cycle
20 mins
1.31
Being an Active Reader
20 mins
1.32
Judging Liquidity and Solvency
20 mins
1.33
Sailing through the Rest of the Statement of Cash Flows
20 mins
1.34
Looking into Cost of Goods Sold Expense
20 mins
1.35
Paying Corporate Taxes
20 mins
1.36
Finding Good People
20 mins
1.37
Setting Goals: Less Is More
20 mins
1.38
Doing the Right Thing: Ethics and You
20 mins
1.39
Taking the Six Steps to Delegate
20 mins
1.40
Controlling Your Marketing Program
20 mins
1.41
Finding Your Best Growth Strategies
20 mins
1.42
Understanding Your Market Position: The Birthplace of Your Brand
20 mins
1.43
Making Media Selections
20 mins
1.44
Igniting Your Social Presence on Instagram
20 mins
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