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BMA: Project, Product & Operations
Operations, Finance, and Marketing Foundations
Curriculum
1 Section
32 Lessons
30 hours
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Unit 2 — Operations, Finance, and Marketing Foundations
32
1.1
Empowering Employees
20 mins
1.2
Understanding Budgets and Estimates
20 mins
1.3
Taking a Snapshot: The Balance Sheet
20 mins
1.4
Identifying Financial Tricks of the Trade
20 mins
1.5
Understanding Stocks
20 mins
1.6
Acquiring First-Stage Money
20 mins
1.7
Eyeing Key Trends in Marketing
20 mins
1.8
Publicizing and Promoting Your Products and Services
20 mins
1.9
Telemarketing: Dialing for Dollars
20 mins
1.10
Purchasing: When, Where, and How Much
20 mins
1.11
Managing Risk (Before It Manages You)
20 mins
1.12
Sizing Up Any Deal’s Critical Elements
20 mins
1.13
Poring Over Fundamental Economic Questions
20 mins
1.14
Taking Customers for Granted
20 mins
1.15
Tell an Interesting Story
20 mins
1.16
Require Instant (Or Advance) Payment
20 mins
1.17
Managing and Motivating an Engaged Workforce
20 mins
1.18
Do It for Others: Becoming Socially Responsible
20 mins
1.19
Finding an Opportunity
20 mins
1.20
Understanding the Role of Foreign Agents and Other International Types
20 mins
1.21
Designing Your Strategy Right the First Time
20 mins
1.22
Getting Work Done through Others
20 mins
1.23
I Fought the Law (and the Law Won)
20 mins
1.24
Setting Goals and Monitoring Progress
20 mins
1.25
Keeping Your Eye on the Numbers
20 mins
1.26
Making Money: The Income Statement
20 mins
1.27
Analyzing Investment Risk
20 mins
1.28
Investing in Stocks
20 mins
1.29
Finding Second-Stage (or Expansion) Financing
20 mins
1.30
Creating a Marketing Plan
20 mins
1.31
Grabbing Consumers’ Attention with Special Events and Premiums
20 mins
1.32
Selling on the Web
20 mins
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