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Pitching, Digital Media, and Events
Curriculum
1 Section
41 Lessons
30 hours
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Unit 3 — Pitching, Digital Media, and Events
41
1.1
Distributing Press Releases
20 mins
1.2
Writing a Pitch and Article Proposal
20 mins
1.3
Capturing Attendee Information for Your Prospect Lists
20 mins
1.4
Getting to Know Global PR
20 mins
1.5
Pitching Your Story to Producers
20 mins
1.6
Creating Short-Form Video Content
20 mins
1.7
Using a Hook to Snare Attention
20 mins
1.8
Developing a Social Media–Friendly Website
20 mins
1.9
Understanding the Metaverse
20 mins
1.10
Determining the Right Moment for Buzz
20 mins
1.11
Determining Your Event’s Theme and Concept
20 mins
1.12
Get Messages Noticed Quickly
20 mins
1.13
Remembering the Rules in a Crisis
20 mins
1.14
Market Research Isn’t Always the Answer
20 mins
1.15
PR Is about Being Pushy
20 mins
1.16
Power through Writer’s Block
20 mins
1.17
Be Inaccessible
20 mins
1.18
Understanding What PR Isn’t
20 mins
1.19
Assessing PR Ideas: Will It Work?
20 mins
1.20
Targeting Your PR Efforts
20 mins
1.21
Working for a Worthy Cause
20 mins
1.22
Leveraging Social Media to Talk Directly to Your External Audiences
20 mins
1.23
Writing an Introductory or Subject Matter Expert Pitch
20 mins
1.24
Selecting PR Media
20 mins
1.25
Examining the Ins and Outs of Radio
20 mins
1.26
Exploring Webinars, Virtual Events, and Digital Spaces
20 mins
1.27
Understanding the Three Cs of a Successful Digital Strategy
20 mins
1.28
Generating More Exposure with Buzz Marketing
20 mins
1.29
Planning the Event and Logistics
20 mins
1.30
Demonstrating Care and Compassion
20 mins
1.31
Watching the Word Spread: Hiring Clipping Services
20 mins
1.32
PR Should Defer to Marketing for Strategy and Messaging
20 mins
1.33
Shun Jargon and Talk Like an Actual Person
20 mins
1.34
Offer a Bribe
20 mins
1.35
Identifying Key Audiences That PR Can Reach
20 mins
1.36
Controlling Time and Chance
20 mins
1.37
Tying to a Holiday
20 mins
1.38
Considering Other New Media Channels: Blogs and Podcasts
20 mins
1.39
Getting the Editor’s Go-Ahead
20 mins
1.40
Turning the Press into a Client
20 mins
1.41
Building Your TV and Radio Media Kit
20 mins
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