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Platform Selection and Promotion
Curriculum
1 Section
49 Lessons
30 hours
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Unit 2 — Platform Selection and Promotion
49
1.1
Defining Hosted and Self-Hosted Solutions
20 mins
1.2
Taking a Look at the Most Popular Blogging Platforms
20 mins
1.3
Understanding the Two WordPress Options
20 mins
1.4
Creating a Free Blog at Blogger.com
20 mins
1.5
Finding SEO Tools
20 mins
1.6
Choosing a Web Analytics Tool
20 mins
1.7
Harnessing Social Buzz with BuzzSumo
20 mins
1.8
Formulating Tasks
20 mins
1.9
Writing Often
20 mins
1.10
Posting Comments on Other Blogs
20 mins
1.11
Finding Popular Social Networking Sites
20 mins
1.12
Syndicating Content
20 mins
1.13
Defining Your Goals
20 mins
1.14
Deciding to Publish Ads on Your Blog
20 mins
1.15
Benefiting From Each Ad Type
20 mins
1.16
Benefiting from Affiliate Marketing
20 mins
1.17
Publishing Sponsored Content Safely
20 mins
1.18
Building Your Brand
20 mins
1.19
Selecting Types of Ads to Sell
20 mins
1.20
Booking Speaking Engagements
20 mins
1.21
Planning a Visual Content Strategy
20 mins
1.22
Deciding to Include Video Content in Your Blog Strategy
20 mins
1.23
Getting to Know the Most Popular Social Media Platforms
20 mins
1.24
Discovering Why Podcasts Are Popular
20 mins
1.25
Understanding Why People Blog
20 mins
1.26
Selecting Suitable Topics
20 mins
1.27
Identifying the Basic Elements of a Blog
20 mins
1.28
Understanding Copyright and Fair Use
20 mins
1.29
Finding Out What Makes Niche Blogs Successful
20 mins
1.30
Establishing Yourself as an Expert
20 mins
1.31
Determining the Audience Potential for a Niche Blog
20 mins
1.32
Networking and Commenting
20 mins
1.33
Benefiting from a Corporate or Non-Profit Organization Blog
20 mins
1.34
Creating a Blog Marketing Strategy
20 mins
1.35
Publicizing Your Open Blogger Job
20 mins
1.36
Discovering Tips for Business Blog Success
20 mins
1.37
Understanding Search Engine Reputation Management (SERM)
20 mins
1.38
Considering the Types of Blog Hosts
20 mins
1.39
Comparing Popular Blogging Platforms
20 mins
1.40
Creating a Free Blog at WordPress.com
20 mins
1.41
Reviewing the Blogger Dashboard
20 mins
1.42
Interpreting Keywords
20 mins
1.43
Using Your Blog Data
20 mins
1.44
Sizing Up the Competition
20 mins
1.45
Scheduling Your Work
20 mins
1.46
Being Organized
20 mins
1.47
Handling Comment Moderation
20 mins
1.48
Using Social Networking Sites to Boost Blog Traffic
20 mins
1.49
Curating Content
20 mins
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