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PR Campaigns, Crisis, and Measurement
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41 Lessons
30 hours
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Unit 4 — PR Campaigns, Crisis, and Measurement
41
1.1
Identifying Brand Evangelists and Critics
20 mins
1.2
Publicizing Your Event
20 mins
1.3
Thinking of Every Crisis as a Red Alert
20 mins
1.4
Measuring Inquiries and Sales
20 mins
1.5
PR Doesn’t Take a Lot of Time
20 mins
1.6
Be Concise
20 mins
1.7
Turn Up Your Nose
20 mins
1.8
Recognizing When PR Is the Missing (or Weak) Ingredient
20 mins
1.9
Conducting a Survey
20 mins
1.10
Breaking through the PR Clutter
20 mins
1.11
Making a Pitch for Yourself
20 mins
1.12
Leveraging Influencer Marketing for Maximum Buzz
20 mins
1.13
Measuring Event Results
20 mins
1.14
Managing a Crisis with Success
20 mins
1.15
Taking the Long View of PR Success
20 mins
1.16
The Right Story Sells Itself
20 mins
1.17
Keep It Simple
20 mins
1.18
Bore People
20 mins
1.19
Staging an Event
20 mins
1.20
Following Up: The Media Blitz
20 mins
1.21
Preparing for Airtime
20 mins
1.22
Measuring and Tracking Buzz
20 mins
1.23
Demonstrating Viability of the PR Department (Even in a Crunch)
20 mins
1.24
You Have to Cast a Wider Net to Get More Opportunities
20 mins
1.25
Be Specific
20 mins
1.26
Be a “No Man”
20 mins
1.27
Making Them Laugh
20 mins
1.28
Working Your ABC Lists
20 mins
1.29
Making a Good Impression during the Interview
20 mins
1.30
Meeting the Legends of Buzz
20 mins
1.31
PR Can Control What Journalists Publish
20 mins
1.32
Include Supporting Information
20 mins
1.33
Sacrifice Long-Term Relationships for Short-Term Results
20 mins
1.34
Waging a Trade-in Campaign
20 mins
1.35
Separating Advertising and Editorial
20 mins
1.36
Leveraging Your Media Appearances After They’ve Aired
20 mins
1.37
Brands Should Play It Safe
20 mins
1.38
Be Consistent
20 mins
1.39
Behave Unethically in PR
20 mins
1.40
Creating a Character
20 mins
1.41
Using Viral Digital Marketing
20 mins
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