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BMA: Project, Product & Operations
Product Strategy and Planning
Curriculum
1 Section
24 Lessons
30 hours
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Unit 2 — Product Strategy and Planning
24
1.1
It’s Just a Phase: Breaking Down the Product Life Cycle
20 mins
1.2
Generating Creative Ideas: Techniques and Tips
20 mins
1.3
Harnessing the Creativity of Personas
20 mins
1.4
Undertaking the Market Research Process
20 mins
1.5
Applying Scoring Models
20 mins
1.6
Deciding on the Right Amount of Planning
20 mins
1.7
Putting It All Together: Documenting Your Business Case
20 mins
1.8
Setting Yourself Straight on Strategy Tools
20 mins
1.9
Documenting Market Needs
20 mins
1.10
Unlocking the Secrets of the Product Development Trade-Off Triangle
20 mins
1.11
Putting a Beta Program in Place
20 mins
1.12
Setting Launch Goals
20 mins
1.13
Forecasting: A Look to the Future
20 mins
1.14
Considering Critical Factors in a Product Retirement Plan
20 mins
1.15
Developing Your Leadership Style
20 mins
1.16
Getting Your Executive Team on Board
20 mins
1.17
Mastering Your Market and New Technologies
20 mins
1.18
Not Having a Sustaining Marketing Plan in Place
20 mins
1.19
Timed Release Product Road Maps
20 mins
1.20
Focusing Only on Features
20 mins
1.21
Product Management in a Nutshell: Checking Out Your Day-to-Day Life
20 mins
1.22
Conducting a Self-Assessment: Traits of a Great Product Manager
20 mins
1.23
Detailing the Optimal Product Process
20 mins
1.24
Making Sure You Cover All Persona Roles
20 mins
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