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Scaling Agent-Powered Marketing
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30 hours
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Unit 4 — Scaling Agent-Powered Marketing
12
1.1
Three Battle-Tested Workflows to Deploy First
20 mins
1.2
Notes
20 mins
1.3
Challenge 1: The Trust Crisis—Building Organizational and Consumer Trust in Autonomous Agents
20 mins
1.4
Challenge 2: Data Quality and Integration Barriers
20 mins
1.5
Challenge 3: Maintaining Brand Consistency and Agent Alignment
20 mins
1.6
Challenge 4: Governance, Ethics, and Accountability Framework
20 mins
1.7
Challenge 5: Proving ROI and Value to Leadership
20 mins
1.8
Notes
20 mins
1.9
The Evolution of Marketing Roles
20 mins
1.10
Market Trajectory and Leadership Implications
20 mins
1.11
The Urgency of Action
20 mins
1.12
Notes
20 mins
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