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BMA: Career, Entrepreneurship & Communication
Scaling Operations, Finance, and Brand Management
Curriculum
1 Section
43 Lessons
30 hours
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Unit 4 — Scaling Operations, Finance, and Brand Management
43
1.1
Keeping Up with and Researching Tax Strategies and Rules
20 mins
1.2
Evaluating Your Candidates
20 mins
1.3
Juggling Priorities: Keeping Your Eye on the Ball
20 mins
1.4
Revealing More Ways to Maximize Your Marketing Impact
20 mins
1.5
Developing a Market Share Strategy
20 mins
1.6
Balancing Personal and Business Brands
20 mins
1.7
Evaluating Your Efforts
20 mins
1.8
Promoting Your Brand with Pinterest
20 mins
1.9
Troubleshooting Your Business Challenges
20 mins
1.10
Knowing the Nuances of the Franchisor/Franchisee Relationship
20 mins
1.11
Preparing for the Real World
20 mins
1.12
Finding Other Ways to Finance Growth
20 mins
1.13
Getting the Goods: Merchandise and Supplies
20 mins
1.14
Discovering Your Best Choice
20 mins
1.15
Differentiating Debits and Credits
20 mins
1.16
Reporting Unusual Gains and Losses
20 mins
1.17
Financing a Business: Sources of Cash and Capital
20 mins
1.18
Deciding Where the Budgeting Process Starts
20 mins
1.19
Paying for Tax Help
20 mins
1.20
Hiring the Best (and Leaving the Rest)
20 mins
1.21
Using Your Power for Good: Making Your Goals Reality
20 mins
1.22
Designing a Positioning Strategy
20 mins
1.23
Maintaining and Protecting Your Brand
20 mins
1.24
Redefining Your Role in an Evolving Business
20 mins
1.25
Considering the Pros and Cons of Franchising
20 mins
1.26
Guarding Your Interests
20 mins
1.27
Receiving Merchandise
20 mins
1.28
Outlining Your Financial Road Map with a Chart of Accounts
20 mins
1.29
Watching for Misconceptions and Misleading Reports
20 mins
1.30
Recognizing the Hodgepodge of Values Reported in a Balance Sheet
20 mins
1.31
Homing In on Budgeting Tools
20 mins
1.32
Growth Hacking to Build Leads and Market Share
20 mins
1.33
Maintaining Inventory
20 mins
1.34
Starting with the Balance Sheet Accounts
20 mins
1.35
Preparing an Actual Budget or Forecast
20 mins
1.36
Selling Innovative Products
20 mins
1.37
Getting Good Training for Yourself and Your Management
20 mins
1.38
Tracking the Income Statement Accounts
20 mins
1.39
Understanding Internal versus External Budgets
20 mins
1.40
Setting Up Your Chart of Accounts
20 mins
1.41
Creating a Living Budget
20 mins
1.42
Using the Budget as a Business-Management Tool
20 mins
1.43
Using Budgets in Other Ways
20 mins
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