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BMA: Project, Product & Operations
Strategic Operations & Customer Management
Curriculum
1 Section
31 Lessons
30 hours
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Unit 4 — Strategic Operations & Customer Management
31
1.1
Bonds: When Debt Makes Sense
20 mins
1.2
Market Research Made Easy and Fun
20 mins
1.3
CRM: Getting a Handle on Your Contacts
20 mins
1.4
Quality: It Isn’t Right Until It’s Right
20 mins
1.5
New Technology, New Risks: Internet and E-mail Threats
20 mins
1.6
Forgetting What It’s Like to Be a Worker
20 mins
1.7
Consider Mobile Marketing
20 mins
1.8
Make Sure Your Invoices Are Correct
20 mins
1.9
The Rest of Your MBA Syllabus
20 mins
1.10
Planning for Success with Operational Innovation
20 mins
1.11
Ethics: Following Your Business Compass
20 mins
1.12
Should I Get Investment Help?
20 mins
1.13
You Can’t Be an MBA without Knowing the Five Ps
20 mins
1.14
Keeping Your Best Customers
20 mins
1.15
Process/Equipment Maintenance: Keeping the System Running Smoothly
20 mins
1.16
Stealing the Spotlight
20 mins
1.17
Give Your Product Away
20 mins
1.18
Give Prompt-Payment Discounts
20 mins
1.19
Measuring Strategic Planning Success
20 mins
1.20
Examining Management Trends in Business Today
20 mins
1.21
Distribution and Logistics: A Great Way to Compete
20 mins
1.22
Sidestepping Opportunities to Delegate
20 mins
1.23
Make Customers Your Marketing Stars
20 mins
1.24
Follow Up on Late Payments
20 mins
1.25
Communicating Too Little, Too Late
20 mins
1.26
Build Relationships, Not Sales
20 mins
1.27
Keep Track of Your Expenses
20 mins
1.28
Hiring Too Fast (And Firing Too Slow)
20 mins
1.29
Get Your Customers Emotionally Involved
20 mins
1.30
Forgetting to Have Fun
20 mins
1.31
Go Local in a Global World
20 mins
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