Web3 Implementation and Community Growth

This unit guides students from concept to implementable Web3 project elements, focusing on metaverse and DAO use cases, digital identity, blockchain fundamentals, and AI tool integration. Students will evaluate challenges, design governance and community strategies with customer-obsession principles, and produce a practical roadmap for next steps in a project-management context.

Learning Objectives

• Analyze metaverse and DAO use cases to identify at least three actionable project opportunities and three associated risks
• Apply Web3 digital identity and blockchain concepts to create a written proposal that outlines a company or brand wallet strategy, token/NFT utility, and basic governance model
• Demonstrate community-growth strategies using customer-obsession principles by producing a community engagement plan with measurable KPIs and retention tactics
• Evaluate AI and blockchain tool options and compile a prioritized integration roadmap that addresses technical, ethical, and scalability challenges